THE STYLISH WORKER
Carhartt is an American workwear company founded in 1889.
in Detroit, Michigan, by Hamilton Carhartt. The company was originally
specializing in the manufacture of clothing for railway workers
iron, oil fields and mining industries. Clothing
Carhartt quickly gained popularity due to their durability and
their resistance, which allowed them to withstand working conditions
difficult.
in Detroit, Michigan, by Hamilton Carhartt. The company was originally
specializing in the manufacture of clothing for railway workers
iron, oil fields and mining industries. Clothing
Carhartt quickly gained popularity due to their durability and
their resistance, which allowed them to withstand working conditions
difficult.
During the first half of the 20th century, Carhartt expanded to include
clothing for workers in the automotive industry, construction
and agriculture, thus becoming an essential choice for workers
manuals from all backgrounds.
clothing for workers in the automotive industry, construction
and agriculture, thus becoming an essential choice for workers
manuals from all backgrounds.
In the 1990s, the brand began to be adopted by the culture
streetwear, especially by hip-hop fans, who appreciated the style and
durability of Carhartt clothing. The brand has begun to position itself
more explicitly on the streetwear market, with the launch of the range
Carhartt Work In Progress (WIP) in 1997.
streetwear, especially by hip-hop fans, who appreciated the style and
durability of Carhartt clothing. The brand has begun to position itself
more explicitly on the streetwear market, with the launch of the range
Carhartt Work In Progress (WIP) in 1997.
Carhartt WIP was established in Europe as an independent subsidiary of Carhartt,
which continued to produce work clothes in the United States. The first
WIP collections consisted of classic clothing from the brand,
reinterpreted for a more urban audience, with modern cuts and
brighter colours. The WIP range quickly gained popularity with
young consumers looking for quality clothing
superior and functional, with an authentic streetwear style.
The brand has opened stores in major European cities,
including Berlin, London and Paris, and has collaborated with artists and
musicians to strengthen its position in urban culture.
Over the years, Carhartt WIP has become a brand in its own right, with its
own seasonal collections and its own distinctive style, which mixes
streetwear and workwear influences. The brand continued to collaborate with
artists and musicians, as well as other streetwear brands, to
offer exclusive collections and limited pieces.
own seasonal collections and its own distinctive style, which mixes
streetwear and workwear influences. The brand continued to collaborate with
artists and musicians, as well as other streetwear brands, to
offer exclusive collections and limited pieces.
Today, Carhartt WIP is an established brand in streetwear culture,
with a global presence and a strong community of fans and customers
loyal. The brand continues to offer sustainable clothing and
functional, but with a contemporary style and a resolutely positioning
urban. The brand has also expanded its product line to include
accessories, shoes and special collaborations, while remaining
true to its workwear roots.
with a global presence and a strong community of fans and customers
loyal. The brand continues to offer sustainable clothing and
functional, but with a contemporary style and a resolutely positioning
urban. The brand has also expanded its product line to include
accessories, shoes and special collaborations, while remaining
true to its workwear roots.
We recommend this magnificent illustrated work, retracing the whole story
from Carhartt to Carhartt WIP, available to order from your bookseller
favorite and soon with us :)
from Carhartt to Carhartt WIP, available to order from your bookseller
favorite and soon with us :)
Discover our Carhartt WIP offer
by clicking on the logo below.
by clicking on the logo below.
